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Circulon-Bike1Circulon, and its patented TOTAL® Food Release System, is the one brand that offers durability, performance and a healthy cooking solution. The cooking surface features a “Hi-Low” system of circles and Dupont® Autograph Nonstick. The nonstick helps food release easily so that consumers can cook without needing to grease the cookware with additional fats and oils. The raised circles reduce the amount of nonstick that comes into contact with cooking utensils, making the nonstick in the TOTAL® Food Release System outlast any competitor’s nonstick. Consumers certainly recognize the Circulon brand for this unique circle pattern on the cooking surface and know that the pan with the circles provides the best healthy cooking solution.

The Circulon brand stands out among all other cookware lines for its healthy cooking message and resonates with consumers who lead busy, active lives and want to ensure that they are fueling their bodies with the best foods possible.

As a gourmet cookware line for cooks of all abilities, the Circulon brand delivers innovation and quality, ensuring that home cooking will be fast, easy, healthy and delicious.

Brand promise

Circulon has gone, and will continue to go, to painstaking lengths to engineer the most durable nonstick cookware ever built, on the cornerstones of quality and integrity. With the “Hi-Low” system of nonstick circles, Circulon promises that consumers will be able to use less cooking fats and oils, ultimately resulting in healthier, low-fat meals containing fewer calories. The brand also guarantees that its nonstick coating will outlast all other brands and that consumers will always be given the option of selecting dishwasher-safe and induction-suitable lines to fit their kitchen preferences.

Brand attributes

The Circulon brand has been around for over 25 years and consumers choose it because of its history of developing products that are easy to clean, metal-utensil safe and great for everyday use, as well as special occasions. Offering a string of value propositions within the gourmet cookware category, consumers select Circulon over other comparable brands for its technological advancement, durability, heavy-gauge construction and contemporary styling. Circulon packaging reinforces its superior durability and dependable performance promises with a Lifetime Customer Satisfaction Guarantee, giving consumers added confidence when purchasing the brand.

Circulon is known for firsts. The Circulon brand revolutionized the cookware industry by launching the first hard-anodized nonstick cookware in 1985, and the brand continues to outperform other brands when it comes to technology and innovation.

The hallmark of the Circulon brand is the unique TOTAL® Food Release System. The cooking surface features a “Hi-Low” system of circles that significantly reduces surface abrasion and provides exceptional food release. This groove technology is coupled with DuPont Autograph® nonstick, an advanced 3-layer nonstick (applied on the interior and on the exterior of the pan), making Circulon pans metal utensil safe. Together, these innovations translate into cookware that is built to last a lifetime – guaranteed.

Circulon is also renowned for making hard-anodized nonstick cookware that is dishwasher safe and suitable for induction stovetops, features that were not previously available. These are important innovations, because they marry high technology with convenience, two things that the Circulon consumer values.

All Circulon products present contemporary styling, innovative features, and a performance and durability standard that surpass that of the competition. Together, these qualities embody a brand with the ultimate goal of satisfying the needs of the consumer.

Infinite Hard Anodized:

1-Circulon-InfinitePatented Total® Hi-Low food release system.  Proven to provide outstanding non-stick performance.

Fully encapsulated, stainless steel and aluminum base for fast, even heat distribution.  Suitable for all cooker types including induction.

Heavy gauge, hard anodized body – twice as hard as stainless steel for outstanding durability.

Cast stainless steel riveted handles for maximum durability.

Oven safe to 240ᵒC/475ᵒF/Gas mark 9.

Dishwasher safe

Lifetime Guarantee





Genesis Stainless Steel:

2-Circulon-GenesisFeatures & Benefits:

* Manufactured from stainless steel for maximum durability and shine that will last.

* Metal utensil safe

* See through glass lids with stainless steel rims lock in flavor and nutrients.

* Impact bonded base suitable for all hob tops including induction.

* Riveted cast stainless steel fittings for strength and durability.

* Dishwasher Safe

* Oven safe to 180ᵒC/375ᵒF/Gas mark 4.








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